RSS Feeds - Why Your Website Should Have One

Many people who use the Internet incorporate the RSS file format in their websites for web syndication, and their web content can then be universally comprehended by others. Acting as a mini-database, RSS contains headlines and a summary of their web content, along with hyperlinks that allow people to read the complete article that interests them. Generally, this type of website has colorful orange graphics marked with XML or RSS to tell the user that this web content is available via RSS feeds.

RSS has become increasingly popular, and there are many resources that assist those who surf the Internet in setting up and using this application. This can now be done quickly, and without spending a lot of money.

Once your RSS feed is created, you will be ready to have your web content published and displayed on other websites, and this is done by using RSS readers. They hold a collection of feeds from various content providers, and also fall into three main categories:

- Desktop readers that run in the background, collect the feeds, and automatically refresh items when they are updated.

- Web-based aggregators that make it possible for the user to personalize a web page. They refresh that page whenever it is accessed or someone logs into the aggregator.

- Plug-in aggregators/readers that use e-mail clients or web browsers, enabling the user to view an RSS feed within an existing program.

Website owners in particular can enjoy these benefits with RSS feeds:

- The information they provide will be updated automatically whenever the feed is refreshed.

- Users can control the information they view or receive because they are free to remove a feed at any time.

RSS can be especially effective in the fields of e-mail publishing and marketing, search engine optimization and marketing, internet advertising, digital public relations, business blogging, e-commerce, and branding.

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